The Design Essentials hair care system was launched in 1990. Our products are engineered to infuse hair with a natural balance of vitamins and protein that promote movement and manageability. With over 40 premium beautification products, sold from the US to the UK, Design Essentials offers a strong commitment to improving the look and feel of your hair by providing healthy hair styling products that address and satisfy your specific hair needs. We are your partner in style, and like a partner our products are designed to work with you to achieve styling success. We understand that there are a myriad of hair types by nature and that hair care is a very personal and emotional experience. Our brands provide you with effective, professional-quality products that you can depend on to cleanse, condition, nourish, revitalize and restore your hair to its natural beauty.


McBride International Corporation is the exclusive authorized distributor and retailer of Design Essentials for the New Jersey market.


Johnnie McBride is the owner/operator of McBride International Corporation. He has over 5 years of experience in the hair care industry and possesses an extensive knowledge of the Design Essentials Salon System. He is a graduate of Morehouse College and also holds an MBA from the New York University Stern School of Business.

Stop by the booth for an intimate Weave Care Essentials -in depth discussion about which DE products work best with the different types of commercial hair offered in the market (yaki, human, synthetic, remi, etc.)

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Extensions Expo

DESIGN ESSENTIALS